What’s More Important? Content or Platform

When it comes to producing a website, Facebook page, brochure, newsletter or other marketing communications materials, the most important element is the content. That includes the writing, the photography and the headlines and taglines. Unfortunately, too many small companies skimp on this and expect web developers or producers to create the content, or they assign this to someone in the company who is not a writer. Our company has focused on developing high quality content as the first step, starting with the  understanding of audience, the approach that will be most meaningful for that audience, and the most powerful key phrases to influence humans and move up in search engines.  Once the content is polished, a template can be selected and modified for producing the platform or channel for this content.