Marketing Communications Specialist
As a marketing communications specialist, Sarah brings broad industry skills and deep writing experience to Susan Carol Creative. With a passion for brand, words, Sarah thinks big-picture goals and communications strategy first, followed by how to write what for whom (and where) to achieve the best results. Her SEO writing style is crisp, concise, and engaging; she is adept at distilling technical data and complex concepts into takeaways that are easy to read and retain. With specialized B2B and B2C experience in the banking and equipment finance industries, Sarah demonstrates a range of expertise from brand development and website strategy to thought leadership and content writing across all genres, digital and multimedia. Her portfolio includes website and thought leadership content, sales collateral and presentation materials, white papers, advertising and trade copy, email campaigns and brand templates and style guides.
Sarah began her marketing career on the east coast with American Express, where she served in a variety of roles, from direct sales and revenue growth to resort marketing campaigns, cardmember loyalty programs, project management, and national account development. Taking her corporate and brand knowledge to an early-stage startup, Sarah joined eBags as a content writer and editor. Her responsibilities spanned all communications roles ranging from content writing and talent management to investor communications, primary research functions, and development of an award-winning loyalty program.
Upon leaving eBags to become a full-time freelance writer and marketing consultant, Sarah has either led or actively supported professional creative teams to develop innovative approaches to successful, sustainable marketing solutions. Her financial sector client list includes American Express, AT&T, Cisco Capital, First Third Bank, KeyBank, Key Equipment Finance, and Liberty Commercial Finance.
Sarah has a Bachelor of Journalism with emphasis in Marketing from the University of Nebraska-Lincoln.
