Marketing Consultant
Colleen has more than 25 years of experience developing comprehensive marketing and communications strategies based upon organizational goals and objectives. She focuses on creating and implementing custom marketing plans to help our clients enhance brand awareness and support sales efforts and business growth.
Colleen has extensive experience managing marketing strategy, content marketing, public relations, websites, blogs, social media, email campaigns, interactive infographic landing pages and demand generation. She is a strong collaborator who will work closely with our clients to leverage our PR and marketing resources to help them achieve their objectives.
Prior to joining Susan Carol Creative, Colleen worked for Key Equipment Finance for over 14 years, leading all marketing and PR activities. She managed a team of internal and external professionals and worked closely with senior leadership to implement marketing initiatives to support sales and revenue generation. Colleen also created partnership marketing and demand-generation initiatives to support vendor partner program growth.
Prior to Key, Colleen worked for American Express in a variety of marketing and client management roles. She currently serves as Chair of the Equipment Lease and Financing Association’s Communications Committee. Colleen is an honors graduate of the University of New Hampshire.
