Director of Public Relations Management
Carla is a key member of the agency’s team and manages several client accounts for Susan Carol Creative.
She has helped a variety of client businesses and non-profits to communicate more effectively and stimulate new business opportunities. Her strengths include public relations planning, media relations, and writing compelling content for websites, newsletters, articles, infographics, marketing campaigns and social media. She has generated news coverage for a number of our clients.
Carla began her career as a reporter at The Free Lance-Star newspaper, then moved on to the University of Virginia Health Sciences Center’s news office, winning awards for her work communicating with reporters about the center’s programs. Carla later joined the news office of the National Research Council, affiliated with the National Academy of Sciences, where she publicized scientific reports and research.
She graduated from the University of Richmond with a double major in English and journalism.
Carla is an honors graduate of the University of Richmond, Virginia.
