Success Stories
Public Relations
Marketing and Branding
Providing an equipment lessor with US exposure for a global event
One global client that had a budget for a limited three-month engagement asked us to increase U.S. exposure by promoting an employee event that could reveal the spirit and creative culture of this equipment finance enterprise. While based in Europe, the client has...
Creating a full-service PR program for a fast-growing technology company
A privately-held global provider of publishing technology solutions was little known in its regional media or trade publications. The corporate Web site was failing to attract interest and no news releases were being issued. SCAPR launched a full-service public...
Revamping a web site and building media relationships for a venture capital firm
A Virginia-based venture capital company hired SCAPR to improve the client's Web site and develop news media relationships. The site lacked interesting content, media publicity was minimal, potential investors were receiving little information and the firm's...
Gaining article placement in The New York Times and local media coverage in a two-year engagement for an oncologist
Healthcare Industry Public Relations Oncologist Gets Published in The New York Times & Local News Media In Two-Year Engagement A private oncology group in Virginia was seeking to revise its website and create awareness locally about the practice to differentiate...
Gaining exposure for a financing firm in a short-term campaign
Finance Industry Public Relations A California firm that provides financing to entrepreneurs nationwide engaged our agency over a three-month timeframe to increase awareness about this company. Our public relations work involved developing a couple of case studies...
Achieving national prominence for a non-profit philharmonic through creative programming and well-orchestrated PR
CASE STUDY—Non-Profit Branding & PR Non-Profit Philharmonic Gains National Prominence With Creative Programming, Well-Orchestrated PR The challenge of the Fredericksburg, Va.-based University of Mary Washington (UMW)-Community Orchestra in 2010 was how it could...
Logo and Website Redesign for Construction Firm
Susan Carol Creative has created new branding and a new website design for D.C. area construction firm, CIP Finishes. Founder and President Paul Milde says, "You expressed my business story for me as I would want to tell it. Our new branding, photography, and website...
Creating infographic for consulting company in commercial finance industry
View the infographic below.
Writing and designing brochure for company in transportation niche
Click here to view the Advantage Funding Brookhaven facility brochure.
Design and produce brochure for transportation finance company
Click here to view ACT brochure.
Develop logo, high-level messaging, identity design, organization and content for corporate web site
View the website below:
Creating a highly successful grand opening campaign for Fredericksburg’s first Krispy Kreme shop
Event Marketing/Grand Opening Client: Krispy Kreme Fredericksburg, VA www.krispykreme.comIn late 2004, Krispy Kreme Doughnuts hired Susan Carol Associates Public Relations to handle the marketing and public relations activities of its first Fredericksburg store. SCA’s...
Developing a unifying theme for a company’s booth and overall convention presence
Event Marketing/Grand Opening Client: Cyence International Burlington, Ontario, Canada Challenge: Cyence International, an Ontario-based technology solutions provider, sought a strategic approach to claiming a bigger stake in the global finance market. In business...
Successfully promoting a vendor financing conference for an international consulting firm
Event Marketing/Grand Opening A consultancy group specializing in the equipment leasing and finance industry sought a PR firm to help draw attendees to an upcoming conference. The international consultants, with offices in the United States and Europe, already were...
Developing a family-look logo and branding for TBF Group and its two divisions
Client: TBF Group Deerfield, IL www.tbfgroup.com Challenge: As a family-run operation dealing with industry leaders such as American Express and Bank Of America, TBF needed an identity that would establish it as a strong, viable organization with credibility and...
Writing and designing flyer for Cabaret Club
Click here to view the flyer.
Advertising
Producing Infographic for Service Provider in Commercial Equipment Finance and Lending
This infographic was created for TBF Financial.
Creating special advertising sections for Inc. magazine—the leading U.S. entrepreneur publication
Inc magazine is the "small-business Bible" in the United States. Over the years, Inc has asked SCAPR to create special advertising sections on e-commerce, telecommunications and equipment leasing. Each Inc project includes: Writing copy for direct mail, Interviewing...
Writing and designing advertorials for print publications for plastic surgery practice
Click here to view the advertorial we created for Plastic Surgery Services of Fredricksburg.
Video
Working with videographer in New York to write script, narrate introduction and conduct interviews for global event
https://vimeo.com/43633500
Creating video infographic for consulting firm working with our video partners
This video was produced for The Alta Group to highlight their expertise: https://youtu.be/wPwVQkBGcqY
Video interview captured during visit with sales team. This serves as a web site introduction and highlights the value proposition
Advantage Funding specializes in transportation financing and leasing. This interview with members of their sales team highlights their customer service and corporate culture. https://youtu.be/CfY19Kj8enk
Web
Logo and Website Redesign for Construction Firm
Susan Carol Creative has created new branding and a new website design for D.C. area construction firm, CIP Finishes. Founder and President Paul Milde says, "You expressed my business story for me as I would want to tell it. Our new branding, photography, and website...
New Website Design for Equipment Leasing & Finance Industry Thought Leaders
Susan Carol Creative launched the global website design for The Alta Group: Here's a look at the site before the redesign:
Designing Web site, content and interactive tools for transportation finance company
Susan Carol Creative developed a new web site for Advantage Funding: This is a "before" screen shot of the Advantage Funding site:
Re-developing blog for international consulting firm
The Alta Group blog was redesigned to be more visually appealing, and to showcase their expertise in the equipment finance industry:
Developing web site for private management consulting firm
Web site development for Present Values, LLC:
