When proofing short, very important pieces such as ads, formal invitations and award certificates, always read from right to left and from the bottom of the page to the top…focus on every word and every punctuation mark. Use magnification on screen and on paper. In addition, ask others to read before external distribution.
The goal: Assure a completely clean product, no embarrassments and no revised printings.
Words of the Week:
complement/compliment…complement involves the element of completing with “ple” rooted in both words, but compliment involves a favorable statement.
advance/advanced…advance involves forward, such as planning for the future, but advanced means high-tech or ahead of the times.
