Health Care PR: Respecting – But Not Overprotecting — Patient Privacy
One of the greatest challenges in health care public relations is convincing our clients, the...
Maximize Event Marketing Opportunities
Turn one-time events into multifaceted marketing opportunities for promotion, information sharing...
Proofreading Tips
Double-check any wording or punctuation that has been corrected or added to the initial draft;...
Product Journalism on the Rise
ZDNet published an interesting piece about the changing nature of product reporting and acceptance...
Social Media, like it or not, it is Critical
Be the Thought Leader in Social Media Channels. Whether you like it or not, social media (SM) is...
Measuring PR Success Is Key to C-Suite Access And PR Agents Are Closer to Top Management
PR agents traditionally measure success in the number of media clippings and quality of the...
Marketing to the Beat of Your Drum
During a recent networking lunch with the Chamber of Commerce’s Next Generation of business...
The Importance of a Strategic PR Plan
I had the opportunity to present on public relations to the Fredericksburg, Virginia Chamber of...
Proofreading Tips
Proofread all drafts at least twice -- and only stop proofing after a reading yields no additional...
Reverse Mentoring Will Get Baby Boomers Up to Speed
By Susan Carol The youngest member of our team is showing our more seasoned professionals new ways...