News and Blog
Visuals Are Key for Today’s Communicators, Invest in Original Photography
Visuals—it is needed everywhere. The bloggers want visuals; the traditional media seek this....
Understanding Trade Show Stats
Exhibition organizers use statistics to characterize their events both pre- and post-show. Number...
Proofreading Tips
When proofreading, always try to review drafts as slowly as possible and several times. In...
Three Business Models for Launching New Events
Launching a new event such as a conference or trade show can have daunting risks and potential...
Style Guide — So Valuable for Your Organization
Every office needs a style guide to serve as a reference that helps foster editorial...
Generate Global Growth for Your Major Event
If you help produce major events such as trade shows in your country or elsewhere, one key goal...
Favored Social Media for BI
My two favorite social media platforms for business are Twitter and YouTube. As soon as it became...
Neglect for Traditional Media
Some companies are making the mistake of doing it all themselves, and they’re letting go of...
Proofreading Tips
In addition to proofing all drafts at least twice -- once on paper and once on screen -- try to...
What’s More Important? Content or Platform
When it comes to producing a website, Facebook page, brochure, newsletter or other marketing...
