News and Blog
Why Is Social Media Engagement Down?
As we come to the close of 2012, it’s hard to believe the concept of social communication through...
Facebook Has More Than a Billion Users — Are You Flirting With It, Or On It?
Facebook has more than a billion users worldwide. Even if its stock isn’t worth what it initially...
Proofreading Tips
Proofreading and copy editing both begin with the author. The drafting may be done in haste, on...
Are Your Marketing Campaigns Too Self-Centered?
The problem with a pure marketing approach to promoting and branding an organization is that it is...
Newsletters vs. Advertisements
Organizations that treat their newsletters like advertising billboards defeat one of the key...
Why Trade Shows Die
Events such as trade shows have a life cycle. Sometimes regional events merge and become a...
Chick-fil-A in Review
Chick fil-A is a PR case that will be studied. In my professional opinion thoughtful business...
Newsletters: It’s All in the Delivery (Well, Almost)
In an era of rapid technological change, some communications strategies have withstood the test of...
Penn State Has Always Been Too Much About Football
The Penn State University (PSU) in State College, Pa. has always been too much about football. It...
Twitter vs. Facebook — which should you use?
Often the question is asked: “which is better, Twitter or Facebook?” Unfortunately, the answer...
