Are You A Digital Native or Digital Immigrant
I heard an interesting description today for people who grew up in the digital era….” digital...
Recession-proof Your Business Through PR
Today’s headlines are dominated by the ‘R’ word—recession. While pundits disagree about whether...
Try Video
The cost of video production has diminished as the availability and affordability of cameras has...
New Media Downside
I usually look at the glass half full, but something about new media’s potential effect on...
5 Time Tested Advertising Tips for Success
Growing up I had the pleasure of dining with a successful advertising executive almost every...
Super PR Value Comes from Authoring an Article
One of the most powerful and influential tools used by public relations practitioners is writing...
5 Criteria for Managing a Virtual Firm
Some 20 years ago when I launched Susan Carol Associates, a public relations firm, just outside of...
Looking for News in All the Wrong Places
For two years now I have gone to bed at 10 p.m. or 11 p.m. expecting to find a summary of world...