We’re seeing increasing demand for digital advertising. Why?
It’s measurable, and publications offer a variety of selections for placement. It appears to be more affordable, but there should be enough investment to get the creative concept right and the placement should be repetitive, or part of a series on the same theme. This is needed because digital media is usually not captured for long.
Digital ads require an approach that differs from print advertising in some respects.
It is similar to billboard advertising in that there can only be one central message, it must be quickly noticed, and it should be positioned close to where the desired action can take place.
In other respects digital advertising is similar to print advertising: it requires a call-to-action, should evoke an emotion, and is most memorable if it is creative and very different from what is normally seen. This requires a creative talent that is not something everyone has. It also requires a strong working relationship between talent and client to get to the core message and a creative approach that will make a measurable difference.
Digital advertising often offers a significantly higher return on investment (ROI) than more traditional forms of advertising. Attracting online visitors through an increased web presence not only promotes an immediate increase in traffic and sales, but the methodology behind an effective digital advertising campaign creates lasting results.
In these ads our clients can cherry-pick target keyword phrases, and in doing so, specifically target a client demographic while simultaneously increasing their search engine rankings. Through skillful use of analytics and effective online marketing, in tandem with a “hands-on” approach, we deliver terrific results for clients online.
Want to learn more? Please give us a call: 540-361-1274
Contributing to this post were Pete Buttecali, our art director, and Justin Bartlett, a senior technologist who leads on web projects, both of Woodpile Studios, a strategic partner of Susan Carol Associates for more than 15 years.
