Chick-fil-A in Review

Chick fil-A is a PR case that will be studied. In my professional opinion thoughtful business leaders should quietly support their community and causes that are not political, religious, or of a controversial nature even while, as individuals, business leaders certainly have every right to voice their personal beliefs. While the restaurant attracted more business on its “appreciation day” because of the attention drawn to the outburst by its president on what constitutes a marriage, public opinion changes over time. I think it would be in this restaurant chain’s best interest to move forward with a refreshed policy of neutrality and openness. They will gain long-term patrons that way.  Remember the so called “friends” in social media are not the same as real friends.