PR Buzz Blog
Washington Post to Launch Trove
The Washington Post is reportedly taking a giant step forward into new media to launch Trove, a site that aggregates news and enables users to personalize their news streams, according to various blog sites and the online The Wall Street Journal this week. It is...
Social Media Networks With Real Focus
I decided to look beyond my usual social networking communities and found two very interesting to me...eons for "boomers" and Care2Make a Difference! for causes such as healthy and green living. I am interested in learning more about how to create such communities,...
Our clients’ growing interest in social media
Our clients-- even the doctors-- are showing some interest now in using social media channels. How they do so, and how we support them, is under strategic discussion. I am very interested in learning how other professionals are supporting their clients to manage...
Support Real Journalists
A journalist I admire, Bill McCloskey, former AP reporter in DC, who spoke at the recent Public Relations Society of America conference last week, urged us to join the Society of Professional Journalists, and I am going to do so. I am also planning to get behind any...
Social Media for Business Branding
public relations should incorporate social media but keep conversation light
Social Media Issue for Women
let’s separate social media that’s social from professional and not lose what we have gained as women professionals
Thinking Like a PR Pro
How can a business owner think like a public relations (PR) professional? That was the question I agreed to address in a recent interview with a business reporter. To answer the question one must first understand what PR is.
Social Media Effort Needs to be Strategic
There's no doubt about it. Social media and the more precise targeting possible through "Web 3.0" tools means that we are all capable of being "influencers." As a PR professional, my role in many ways remains the same. I lead my agency to help clients craft and target...
Name Your Web Site Well
Acronyms have their place… but not on the URL of your web address. Unless you’re 3M or IBM, companies that have spent decades branding an odd assortment of letters and numbers, your web address should avoid that kind of “alphabet soup.” Instead, whether you’re a new...
How Green Can a PR Firm Be?
We’ve been in business since 1989 as a virtual agency serving clients in North America and Europe with a focus on delivering top quality work most efficiently. We were on what we used call the “Information Highway” well before most people had discovered the Internet....
