PR Buzz Blog
Health Care PR: Respecting – But Not Overprotecting — Patient Privacy
One of the greatest challenges in health care public relations is convincing our clients, the health care providers, to approach patients who might be willing to participate in news stories. Reporters want to personalize stories about diseases and new treatments with...
Maximize Event Marketing Opportunities
Turn one-time events into multifaceted marketing opportunities for promotion, information sharing and brand building. Whether the occasion is an open house, annual meeting, seasonal celebration or community fundraiser, you can maximize the impact with pre- and...
Proofreading Tips
Double-check any wording or punctuation that has been corrected or added to the initial draft; highlight these areas for copy editors and other colleagues who are reviewing before publication. Give extra thought to spelling of common words often used in two forms:...
Product Journalism on the Rise
ZDNet published an interesting piece about the changing nature of product reporting and acceptance of public relations product releases as news, suggesting this is happening more readily these days. I do remember the days when pitching a product story was very tough....
Social Media, like it or not, it is Critical
Be the Thought Leader in Social Media Channels. Whether you like it or not, social media (SM) is critical to managing a corporate reputation and the value of SM is in its contribution to business intelligence (BI) and search engine optimization (SEO). Because public...
Measuring PR Success Is Key to C-Suite Access And PR Agents Are Closer to Top Management
PR agents traditionally measure success in the number of media clippings and quality of the mentions or references. The other traditional way is by repeating surveys to gauge influence gained. These are still viable measurement tactics. Today there is so much more...
Marketing to the Beat of Your Drum
During a recent networking lunch with the Chamber of Commerce’s Next Generation of business leaders in my headquarters city of Fredericksburg, Virginia, I was impressed with the presentation by Stephen Whitesides who built a global company from humble beginnings as a...
The Importance of a Strategic PR Plan
I had the opportunity to present on public relations to the Fredericksburg, Virginia Chamber of Commerce Small Business Builder Group recently. Discussion was strongest on the topic of social media, but we focused on the importance of having a strategic PR plan....
Proofreading Tips
Proofread all drafts at least twice -- and only stop proofing after a reading yields no additional corrections, i.e., assure your final reading is a clean one. When finished editing/proofreading on computer using "track changes," be certain to switch the view to...
Reverse Mentoring Will Get Baby Boomers Up to Speed
By Susan Carol The youngest member of our team is showing our more seasoned professionals new ways to combine traditional public relations tactics with social media, cloud, and mobile app tools to help us gather, sort and analyze news and business intelligence for our...
