PR Buzz Blog
Visuals Are Key for Today’s Communicators, Invest in Original Photography
Visuals—it is needed everywhere. The bloggers want visuals; the traditional media seek this. Photos, graphs, charts and art will illustrate a point in the flood of information so many people try to absorb. With the bombardment of overwhelming amounts of content...
Understanding Trade Show Stats
Exhibition organizers use statistics to characterize their events both pre- and post-show. Number of attendees and size of the expo floor are the two stats subject to various definitions and therefore are difficult to use when comparing competing events. “Attendance”...
Proofreading Tips
When proofreading, always try to review drafts as slowly as possible and several times. In addition to looking for spelling errors, search for style inconsistencies such as the number of spaces between sentences, use of caps and lower case, serial commas, first-time...
Three Business Models for Launching New Events
Launching a new event such as a conference or trade show can have daunting risks and potential rewards. There are at least three approaches to manage them. Sponsored: Line up a well-known sponsor to underwrite a major share of the costs and to assist with marketing as...
Style Guide — So Valuable for Your Organization
Every office needs a style guide to serve as a reference that helps foster editorial professionalism almost as much as a dictionary. Of course, a dictionary is important to support correct spelling, but consistency that comes from following an agreed upon style is...
Generate Global Growth for Your Major Event
If you help produce major events such as trade shows in your country or elsewhere, one key goal likely is to attract international attendance – and to make your organization glow globally by reflecting its international prowess. Here are some tips to broaden your...
Favored Social Media for BI
My two favorite social media platforms for business are Twitter and YouTube. As soon as it became available, we began using YouTube to help our clients create video content that was persuasive, personal and informative. First, it is a medium that makes it easy to...
Neglect for Traditional Media
Some companies are making the mistake of doing it all themselves, and they’re letting go of traditional media. They are instead relying solely on social media for promotion. It is a big mistake! First, social media is fleeting; second, it takes quite some time to...
Proofreading Tips
In addition to proofing all drafts at least twice -- once on paper and once on screen -- try to allow several hours and preferably overnight between readings if production schedule permits. The hiatus seems to open a different perspective and occasionally reveals...
What’s More Important? Content or Platform
When it comes to producing a website, Facebook page, brochure, newsletter or other marketing communications materials, the most important element is the content. That includes the writing, the photography and the headlines and taglines. Unfortunately, too many small...
