Blog | Susan Carol Creative

What’s Driving Today’s Curious Graphic Design Trends?

Design trends can be curious. What drives them? How much should design trends influence our own design decisions?

To Pin or Not to Pin?

Establish a strategy for all of your social media to include Pinterest.

Why Thought Leadership Is No Longer a Maybe. It’s a Must.

In today’s ever-expanding glossary of business-speak, “thought leadership” continues to be a pervasive term. Is it just another hackneyed expression, or is it a must-have to compete effectively in the digital age?

Wiping Out Typos: How to Eradicate Embarrassing Errors in Your Work

It’s a fact of life: typos happen. No doubt you’ve spotted them in printed materials, blogs, emails, websites, and even on TV – and wondered how in the world those mistakes slipped through to final distribution.

How Much Do You Budget for Marketing Communications?

How much should we plan to spend on marketing communications? This question arises often among clients and prospects. Of course, there is data to support various decisions, but the most common recommendation is 10 percent of gross income.

How Will Your Company Communicate in a Crisis?

This is the question many business leaders asked themselves after the Pulse Orlando nightclub shooting. That night, someone with the club had the presence of mind to post this Facebook warning within minutes of the initial shots: Everyone get out of pulse and keep running.