PR Buzz Blog
Are You A Digital Native or Digital Immigrant
I heard an interesting description today for people who grew up in the digital era….” digital natives.” That makes me a “digital immigrant,” one who is still trying to learn the language, the culture, and new rules of engagement. I hope eventually to feel like I...
Recession-proof Your Business Through PR
Today’s headlines are dominated by the ‘R’ word—recession. While pundits disagree about whether we’re already in a recession or on the verge, the time has never been better to recession-proof your brand and market share through more targeted and strategic promotion....
Try Video
The cost of video production has diminished as the availability and affordability of cameras has increased. When You Tube became a go-to place on the web, a new communications trend emerged. However, as was the case during the desktop publishing trend of the 1980s,...
New Media Downside
I usually look at the glass half full, but something about new media’s potential effect on American society leaves me feeling more empty. I find myself seeking out the NBC network news at 7 with Brian Williams, or the BBC or national public television …looking for...
5 Time Tested Advertising Tips for Success
Growing up I had the pleasure of dining with a successful advertising executive almost every evening. He entertained our family with his original jokes. What he really wanted to do was write jokes for comedians. And, he was good. That same creative spirit enabled my...
Super PR Value Comes from Authoring an Article
One of the most powerful and influential tools used by public relations practitioners is writing articles for magazines that reach a targeted audience. It can reflect an expert’s knowledge or a CEO’s leadership. The article can create understanding of a difficult...
5 Criteria for Managing a Virtual Firm
Some 20 years ago when I launched Susan Carol Associates, a public relations firm, just outside of Washington, D.C., I felt that I had to hide, or at least down play, the fact that my company was virtual—without the bricks and mortar. My concern was that clients may...
Looking for News in All the Wrong Places
For two years now I have gone to bed at 10 p.m. or 11 p.m. expecting to find a summary of world news on cable TV networks, but I felt disappointed—in fact, starved for news. I’ll admit it, I am a news junky. If you are reading this post, perhaps you did the same...
