Blog | Susan Carol Creative

First Impressions Are Likely to Occur in Social Media

By Lindley Estes It used to be that the reception area of a business set the tone. The greeter, the setting, table top literature and signage —all clued people into who they were dealing with and the experience they might expect. But in the digital age, social media...

Coronavirus Crisis Communications Checklist

Susan Carol Creative is looking through the coronavirus lens with constant refocusing. Today, it’s more important than ever to be careful and thoughtful in communications, and to consider where and how messaging takes place.

How to Create Trust in an Omni Channel World

Rely on a team with 30 years of experience to find and maximize every opportunity By Susan Carol Leading communications executives often have marketing titles. They may or may not have public relations (PR) experience. There is a difference between marketing and PR. ...

Susan Carol Creative Adds Marketing Leader to Agency Helm– Colleen Daly-Tinkham formerly with Key Equipment Finance

FREDERICKSBURG, VA, Sept. 11, 2019--Colleen Daly-Tinkham joined Susan Carol Creative’s senior management team this month. She has more than 25 years of experience in marketing communications, most recently serving as vice president of marketing at Key Equipment...

Branding Tips for Equipment Leasing & Finance Executives

NEFA Newsline Article PDF Corporate branding may not be rocket science, but many companies still find successful efforts elusive. In this article for NEFA’s Nov/Dec edition, I offer seven key questions executives must ask themselves about their brand presence, and...

The Media

By Susan Carol It is disturbing when people refer to “The Media” as if it is a single entity or institution. Media is a broad generic term referring to professional free lancers and journalists dedicated to reporting the truth as may be possible to obtain. The...

Don’t Just Sell. Influence.

By Carla Young Harrington We were approached on a beach in Cape Cod years ago by a man offering free restaurant meal vouchers if we listened to his timeshare talk nearby. You probably know what came next. We went, and it lasted much, much longer than promised....

Digital PR in 2017 Must Create Both Personality and Credibility

Public relations professionals are re-inventing themselves if they’re still in business, but their core strength as storytellers and their ability to help shape a client’s image as a thought leader will carry them through changing expectations. PR has the power to...

Different Generations Working Together Can Stimulate Cultural Changes Needed to Boost Business

The work environment is constantly changing and evolving in our society and employers must find ways to alleviate stress caused by transitions, changes, and updates to a variety of systems in the workplace.