Some of our clients think Linkedin is for people looking for jobs. This is one social media forum I like and I am seeing it differently. It is helping me stay in touch lightly with people I know or have worked with in the past. The nicest thing that happened recently was when a client sent us an endorsement over Linkedin that we didn’t even ask for.
On the bigger picture, as a PR professional, I don’t like the term “social media,” but it does remind us that this forum is for light and social comments. For corporate reputations and brand maintenance, it is important for organizations to consider some use of it in the overall PR strategy. It should be incorporated into branding guidelines. Move detailed coversations to a private place.
