Visuals—it is needed everywhere. The bloggers want visuals; the traditional media seek this. Photos, graphs, charts and art will illustrate a point in the flood of information so many people try to absorb. With the bombardment of overwhelming amounts of content around the clock, the only way to break it up, be noticed and become memorable is by illustrating messages with visuals. This can be repurposed or borrowed visual content as long as permission is gained and attribution is provided.
There are multiple platforms for sharing visuals, such as Flickr, Pinterest, Picasso and others. There should also be a place in online newsrooms for such art and photos, including the company logo and photos of spokesmen. Why not make it just as easy for the media to use your visuals as your press releases. When we use a paid wire service to distribute press releases we are noting that those issued with art are likely to gain far more media “pick up.” One warning, however, over use of stock photography is counterproductive; the same visuals used by multiple parties will not be distinguishing and will be overlooked. Amateur photography is also counterproductive in most cases. We think investing in original professional photography makes the most sense for marketing success!
