In addition to proofing all drafts at least twice — once on paper and once on screen — try to allow several hours and preferably overnight between readings if production schedule permits. The hiatus seems to open a different perspective and occasionally reveals inconsistencies and misspellings.
Words of the Week:
Use uninterested to mean not interested. Use disinterested to mean objective and impartial like a judge should be.
Use unique without a modifier before it — to mean the only one of its kind. Don’t use very unique, somewhat unique, rather unique or really unique.
Some recent clips and ads with errors follow:
