Our clients’ growing interest in social media

Our clients– even the doctors– are showing some interest now in using social media channels. How they do so, and how we support them, is under strategic discussion. I am very interested in learning how other professionals are supporting their clients to manage timely updates and routinely deliver relevant posts. We want to encourage genuine communication of value to their constituents just as we do in our traditional PR consulting. We understand the potential magnitude and impact of such communications tools. The logistics and processes are also important, as well as integration with campaigns and corporate branding.