Every office needs a style guide to serve as a reference that helps foster editorial professionalism almost as much as a dictionary. Of course, a dictionary is important to support correct spelling, but consistency that comes from following an agreed upon style is also vital to building your brand and image.
Buy resources such as the Associated Press Stylebook and subscribe to the electronic updates that AP provides via email. Almost every member of your staff will benefit from this reference. In addition, develop a customized style sheet of terms and rules that your organization prefers to follow — rather than some of AP’s decisions. For example, there may be value to capitalizing Federal Government because of the customers you deal with or the work you do. Also, your organization may see the need to use serial commas for legal reasons or technical explanations, although AP generally does not. In addition, there are probably some terms and acronyms that are commonly accepted and recognized in your field…add them to your style sheet.
Encourage discussion and submissions about editorial style. During staff meetings, allow a few minutes to note errors recently noticed or style changes being made. Appoint someone to keep the organization’s style sheet current. Circulate updates on a regular basis.
Emphasis on editorial style will help build your organization’s brand and foster a more professional image. With a minimal effort and senior level emphasis, more employees will take note and improve their results.
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