By Susan Carol
The youngest member of our team is showing our more seasoned professionals new ways to combine traditional public relations tactics with social media, cloud, and mobile app tools to help us gather, sort and analyze news and business intelligence for our agency and our clients. I’ve labeled it “reverse mentoring.”
In corporate America, mentoring was popular in previous decades, but it usually referred to older executives taking new hires under their wings. Well, some of that is still needed, but now the experienced pros needs mentoring from the X, Y and Z generations.
My friends often say their kids are helping them, but really, how available are they? Reverse mentoring needs to be an official internal drive to get everyone up to speed.
If interested, we can help you create a reverse mentoring program like ours. It works!