There’s no doubt about it. Social media and the more precise targeting possible through
“Web 3.0” tools means that we are all capable of being “influencers.”
As a PR professional, my role in many ways remains the same.
I lead my agency to help clients craft and target their message and use the best channels.
Included in our research is finding the right online blogs and social media sites in which our clients
can network productively and gain links back to their own sites.
Since my company formed 20 years ago we have always advocated for promoting two-way conversation. Social networks, blogs and more interactive web sites can facilitate that.
However, for this to be effective one still needs to be strategic.
We shouldn’t just be buzzing around. Some of the buzzing around on Linkedin, for example, involves people just trying it out; others are looking for work.
The winners are figuring out how it fits into the overall marketing and communications strategy. What do you think?
