Often the question is asked: “which is better, Twitter or Facebook?” Unfortunately, the answer isn’t that cut and dry. As much as many don’t like this response, the truth is, it depends.
Twitter and Facebook both have their advantages and in all honesty, they should be used to achieve different communication objectives.
Let’s compare:
Twitter:
Communications on Twitter at first glance are short with little depth, however if monitored and filtered down to eliminate the “noise,” you’ll find very deep discussions about specific topics. These conversations are perfect opportunities for organizations, brands, and individuals to engage in niche discussions in a way they could never do before. Between tweetchats, the usage of hashtags, and accessibility to any and every discussion that takes place on the platform, Twitter somewhat levels the playing field for all participants. The amount of information shared on Twitter is enormous and should be taken full advantage of. When the tools are properly used, it’s amazing what you can accomplish. For instance, the usage of “lists” will help you organize your interests and conversations so that you can keep up with what is happening right now with each discussion, one at a time, with complete focus on that topic.
Facebook:
The tone on Facebook is more of an intimate conversation. Those using Facebook connect with brands, causes, and people that they strongly believe in. In order to reach your audience on this platform it’s important to fully understand the audience’s conversation habits on Facebook and how to populate within their News Feed. It’s an image heavy platform that people look for a personal level to connect on. If you take a complete business professional stance you will remain in total disconnect with your audience. This is the space for you to let down the walls and build a “friendship” with those that have chosen to connect with your brand. Give them a reason to take ownership of your brand, allow them to feel as though they are a part of what you are doing, providing, or creating for your customers. This will empower your Facebook audience to be your brand’s champion; word of mouth is at it’s best on this platform.
How do you think Twitter or Facebook could help your brand?
