In the February 2015 Equipment Leasing Newsletter, Susan Carol, Darron Markwood and Byron Saintsing published an article explaining the value of social media as part of a company’s overall marketing strategy.

“Why would anyone not want his or her message to spread more widely at no additional cost and with someone else’s implied endorsement or recommendation? Word-of-mouth marketing has always been powerful, and now it can go even further, for better or worse.”

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