Resources

Tips and Tools

Tips for Producing a Successful Event

By Hank Wieland 1. Establish a realistic timeline that allows adequate planning, marketing, operational preparations, production, budgeting/pricing, target audience identification and program content development, as well as initial survey work and other marketplace...

Why Social Media Should Not Be Ignored

In the February 2015 Equipment Leasing Newsletter, Susan Carol, Darron Markwood and Byron Saintsing published an article explaining the value of social media as part of a company’s overall marketing strategy. “Why would anyone not want his or her message...

Use of Social Media by Captive Financial Companies

James M. Johnson, PhD and Susan Carol were published in the Winter 2015 volume of the ELFA Journal. “While there are great disparities in social media usage between parent companies and their subsidiaries, research is showing that gap will close in the next...

HR & PR Quiz

Take this quiz to determine your “Communications Quotient”

Writers and Graphic Designers: Partners in Communication

By Veronica Deschambault, Susan Carol Associates PR During the fourth quarter meeting of Virginia Press Women’s northern district, Charlene Polanosky, lead designer for Susan Carol Associates Public Relations, described how graphic design supports and enhances...

Tips for a Successful Media Interview

By Susan Carol Associates PR The keys to a successful interview are making your position clear to the reporter and acting professionally. Getting Off to a Good Start When the reporter first calls… Get the facts (reporter’s name, number, deadline and reason...