Inc magazine is the “small-business Bible” in the United States. Over the years, Inc has asked SCAPR to create special advertising sections on e-commerce, telecommunications and equipment leasing. Each Inc project includes:
- Writing copy for direct mail,
- Interviewing numerous business executives, and
- Writing 3,000 words plus sidebar stories for advertisers — all under intense deadline pressure.
- Also, in some cases our designers provide layout, graphic support and printing management.
Susan Carol was invited to serve as an independent sales agent for Inc starting in 1999. She devised the leasing section idea, attracted the premier leasing association for the equipment industry as the sponsor, and managed the complete project. As a bonus, she arranged for the leasing industry section to be in the Inc 500 special issue with national circulation of 2.1 million
The magazine continued to call on SCAPR to write proposals for new section ideas. As a former newspaper journalist, Susan speaks the media language and develops fruitful relationships with media representatives. For more than 25 years in the United States and Europe, she has applied this experience to benefit each of her clients.