Try Video
The cost of video production has diminished as the availability and affordability of cameras has increased. When You Tube became a go-to place on the web, a new communications trend emerged. However, as was the case during the desktop publishing trend of the 1980s, everyone will try it, but only some will last. A good production still requires professional writing, design, narration, quality shoots, lighting and professional production. Our sample is only the beginning of what we can do, but it reflects the new casual shoot, edit and upload ability the You Tube generation brings to our arsenal of communication tools. In a studio, with professional broadcasters and a well developed script, a high quality production can help our clients take their web sites to the next level and for a fraction of the cost once required to employ broadcasting in campaigns. See video clip as sample of first cut.
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[…] For almost a decade, I have been working with the Susan Carol Associates Public Relations (SCAPR) team as a web designer and new media consultant. Recently SCAPR did a sample video for her clients, introducing video as a PR tool, as well as other new media strategies. […]