Today’s headlines are dominated by the ‘R’ word—recession. While pundits disagree about whether we’re already in a recession or on the verge, the time has never been better to recession-proof your brand and market share through more targeted and strategic promotion.
In today’s economic environment, market research in the form of customer surveys, focus groups, and Internet surveys is more critical than ever to ensure that campaigns are well aligned with audience interests and priorities—and marketing dollars are wisely spent.
It’s also a good time to step back and evaluate your Web site to see how it can be more engaging. The Web continues to be a prime marketing tool, but only when sites are dynamic, interactive, and continually refreshed. More and more, online communities, social media, and Web 2.0 tools—from blogs to user groups—are key to promoting customer relationships, building brand awareness, and reinforcing the perceived value of your products and services.
