PR Buzz Blog
How much should we plan to spend on marketing communications? This question arises often among clients and prospects. Of course, there is data to support various decisions, but the most common recommendation is 10 percent of gross income.
This is the question many business leaders asked themselves after the Pulse Orlando nightclub shooting. That night, someone with the club had the presence of mind to post this Facebook warning within minutes of the initial shots: Everyone get out of pulse and keep running.
A DIY website may seem like a good option, but what you don’t know could cost you more in the long run.
The job descriptions organizations sometimes post for “a writer” are simply too demanding for a single person to accomplish effectively.
While our clients are busy being the best at their professions, our job is providing creative solutions to their communications and marketing needs.
Does your organization maximize the potential value of its involvement in conferences, trade shows and other events?
The mistake a lot of business bloggers are making is that they have become too social or remain too rigid and limited in content to sell their business.
Beware of Free Content and Cheap Service Apps: Protecting Your Brand Through Professional Communication Services
by Susan Carol The online world is an amazing place. You can accomplish things quickly there – independently and often without guidance or experience. Inexpensive tools to help you communicate are just a click or a swipe away. In some ways, it’s awesome that today’s...
by Susan Carol So many choices, so little time. Organizations of all sizes are grappling with an avalanche of marketing options, potential tactics, and new channels, while also being mindful of constraints on time and resources. To generate awareness of their brand or...
by Susan Carol Digital content is where the action is—illuminated with the recent news of Amazon’s purchase of The Washington Post. Because so many consumers obtain news and information through Internet channels, print publications of all types are losing value and a...