PR Buzz Blog

Cut Your Marketing Clutter and Capture New Business

by Susan Carol So many choices, so little time. Organizations of all sizes are grappling with an avalanche of marketing options, potential tactics, and new channels, while also being mindful of constraints on time and resources. To generate awareness of their brand or...

Is Content Marketing Really A New Concept?

by Susan Carol Digital content is where the action is—illuminated with the recent news of Amazon’s purchase of The Washington Post. Because so many consumers obtain news and information through Internet channels, print publications of all types are losing value and a...

Are You Branding, Re-Branding, or Just Need a Refresh?

By Susan Carol Originally featured on the Equipment Leasing Advisor Our public relations agency and its strategic partners have assisted many types of organizations at various stages of branding development. Because a company’s brand and its reputation are so...

When Social Media Becomes Anti-Social

By Carla Harrington Recently I was trying to find contact information for a professional whose creative skills I had admired some 20 years ago. I thought our firm could team up with him on a project. He has his own company now, but I could not remember its name. So I...