New Media Downside

I usually look at the glass half full, but something about new media’s potential effect on American society leaves me feeling more empty.

I find myself seeking out the NBC network news at 7 with Brian Williams, or the BBC or national public television …looking for that feeling of belonging that I had watching Walter Cronkite when I was a kid. He was speaking to all of us as a united nation with common interests and desires for our common good. While I love the creativity that new media unleashes, and the opportunity it gives for expression of all kinds from anyone, anywhere, I hope that some avenues of professional journalistic reporting remain to bring us together for messages we may not want to hear but need to hear. Where will the objective reporting coming from?

Paul Saffo said it best in a recent Economist.com article…. a futurologist described as “one of the world’s most enthusiastic technophiles,” said that on the downside, “Each of us can create our own personal-media walled garden that surrounds us with comforting,
confirming information and utterly shuts out anything that conflicts with our world view,” he says. “This is social dynamite” and could lead to “the erosion of the intellectual commons holding society together…We risk huddling into tribes defined by shared prejudices.”

Aren’t we doing this already? What do you think?

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Susan

About Susan

Susan Carol, APR, founded the full service public relations consulting firm, Susan Carol Associates Public Relations, Inc. in Virginia, in 1989. More recently, a new division was launched at www.healthindustrywriters.com to focus on one of the key niches of our agency. Our niches are technology, finance and healthcare where there is constant innovation and news. This provides the basis for stories we can develop for our clients in new or traditional media and for digital marketing channels. We are masters in content management, branding and public relations, always guarding our clients' reputation, the top priority of PR.

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