PR Buzz Blog
NEFA Newsline Article PDF Corporate branding may not be rocket science, but many companies still find successful efforts elusive.In this article for NEFA’s Nov/Dec edition, I offer seven key questions executives must ask themselves about their brand presence, and tips...
By Susan Carol It is disturbing when people refer to “The Media” as if it is a single entity or institution. Media is a broad generic term referring to professional free lancers and journalists dedicated to reporting the truth as may be possible to obtain. The most...
Don’t just sell. Influence. Content marketing helps cut through the clutter of information, and measuring results provides valuable information for adjustments in digital marketing campaigns.
Public relations professionals are re-inventing themselves if they’re still in business, but their core strength as storytellers and their ability to help shape a client’s image as a thought leader will carry them through changing expectations. PR has the power to...
The work environment is constantly changing and evolving in our society and employers must find ways to alleviate stress caused by transitions, changes, and updates to a variety of systems in the workplace.
It’s a myth that social media is free.
Design trends can be curious. What drives them? How much should design trends influence our own design decisions?
Establish a strategy for all of your social media to include Pinterest.
In today’s ever-expanding glossary of business-speak, “thought leadership” continues to be a pervasive term. Is it just another hackneyed expression, or is it a must-have to compete effectively in the digital age?
It’s a fact of life: typos happen. No doubt you’ve spotted them in printed materials, blogs, emails, websites, and even on TV – and wondered how in the world those mistakes slipped through to final distribution.