PR Buzz Blog

Digital PR in 2017 Must Create Both Personality and Credibility

Public relations professionals are re-inventing themselves if they’re still in business, but their core strength as storytellers and their ability to help shape a client’s image as a thought leader will carry them through changing expectations. PR has the power to...

How Much Do You Budget for Marketing Communications?

How much should we plan to spend on marketing communications? This question arises often among clients and prospects. Of course, there is data to support various decisions, but the most common recommendation is 10 percent of gross income.

How Will Your Company Communicate in a Crisis?

This is the question many business leaders asked themselves after the Pulse Orlando nightclub shooting. That night, someone with the club had the presence of mind to post this Facebook warning within minutes of the initial shots: Everyone get out of pulse and keep running.