Web and Digital Marketing Director
Randa has more than 16 years of extensive experience in corporate and consumer marketing and digital strategy for a variety of markets.
She joined Susan Carol Creative in 2015 and works with our leadership team on digital marketing campaigns and web sites designed to stimulate business development. Her work for clients in the equipment leasing and finance industry includes building sites with dynamic content features and e-commerce tools, as well as integration with social media and analytics. She also produces landing pages, blogs and interactive tools, engaging with other programmers and experts as needed. Randa takes the time to understand client goals and preferences and is responsive to deadlines, workflow and reporting needs.
Her professional background includes recommending, coordinating, executing and analyzing promotional initiatives for consumer brands as well. These include The Limited, Victoria’s Secret, Goody’s, Express and others. She also has B2B catalog and direct marketing experience in the shipping supplies and laboratory supply industries.
Randa is an honors graduate from the University of North Texas, earning both a Bachelor’s and Master’s in Music.