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	<title>Comments on: Professional PR Is More Valuable Today Than Ever</title>
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		<title>By: Catherine Shaak</title>
		<link>http://scapr.com/blog/professional-pr-is-more-valuable-today-than-ever/comment-page-1/#comment-72</link>
		<dc:creator>Catherine Shaak</dc:creator>
		<pubDate>Wed, 30 Sep 2009 18:41:18 +0000</pubDate>
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		<description>Website looks great!  Thanks for all the wonderful information.</description>
		<content:encoded><![CDATA[<p>Website looks great!  Thanks for all the wonderful information.</p>
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		<title>By: Susan</title>
		<link>http://scapr.com/blog/professional-pr-is-more-valuable-today-than-ever/comment-page-1/#comment-71</link>
		<dc:creator>Susan</dc:creator>
		<pubDate>Wed, 30 Sep 2009 16:19:49 +0000</pubDate>
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		<description>Other books in my line up are &quot;Tribes&quot; and &quot;Groundswell&quot; suggested by one of our local PR society members who is savvy in social media.</description>
		<content:encoded><![CDATA[<p>Other books in my line up are &#8220;Tribes&#8221; and &#8220;Groundswell&#8221; suggested by one of our local PR society members who is savvy in social media.</p>
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		<title>By: Kathy Smith</title>
		<link>http://scapr.com/blog/professional-pr-is-more-valuable-today-than-ever/comment-page-1/#comment-70</link>
		<dc:creator>Kathy Smith</dc:creator>
		<pubDate>Wed, 30 Sep 2009 15:18:28 +0000</pubDate>
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		<description>Susan:  good thoughts about &quot;the book!&quot;  And, it has value obviously in stirring this conversation!  In the pub. info/PR realm, two-way relationships continue to be foundational.  I agree that people-powered content augments (not replaces) both traditional media and expert influences.  Reality -- we all work within budget limits, and do what we can -- oh, there is so much more we could do!  The challenges are frustrating but even more -- exciting.  I&#039;d still like to talk about this book sometime.</description>
		<content:encoded><![CDATA[<p>Susan:  good thoughts about &#8220;the book!&#8221;  And, it has value obviously in stirring this conversation!  In the pub. info/PR realm, two-way relationships continue to be foundational.  I agree that people-powered content augments (not replaces) both traditional media and expert influences.  Reality &#8212; we all work within budget limits, and do what we can &#8212; oh, there is so much more we could do!  The challenges are frustrating but even more &#8212; exciting.  I&#8217;d still like to talk about this book sometime.</p>
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