http://scapr.com/blog Tue, 13 Oct 2009 17:51:28 +0000 http://backend.userland.com/rss092 en David Letterman brings to the forefront an increasing concern that I have--that women in the workplace could lose so much gained in the last 30 years. I am old enough to know what it feels like to be approached by bosses inappropriately and to have felt the glass ceiling. It ... http://scapr.com/blog/media-critiques-letterman-and-dvd-to-rent/ These are the common goals of our clients: reputation management, branding, search engine prominence. What we are doing as public relations communicators these days are monitoring blogs, online media and traditional media to determine where our clients are mentioned, where their competition is and how they can participate in ... http://scapr.com/blog/professional-pr-is-more-valuable-today-than-ever/ Social media is all fine and well, but it shouldn’t remove the line between professional and social activity. Women should especially heed the fact that most female professionals only began to be taken seriously in the worlds of business, science, media and technology in the mid-to late-70s. Let’s ... http://scapr.com/blog/social-media-issue-for-women/ How can a business owner think like a public relations (PR) professional? That was the question I agreed to address in a recent interview with a business reporter. To answer the question one must first understand what PR is. It is not about promotional gimmicks, special events, press releases ... http://scapr.com/blog/thinking-like-a-pr-pro/ Acronyms have their place… but not on the URL of your web address. Unless you’re 3M or IBM, companies that have spent decades branding an odd assortment of letters and numbers, your web address should avoid that kind of “alphabet soup.” Instead, whether you’re a new service provider in the equipment leasing ... http://scapr.com/blog/name-your-web-site-well/ We’ve been in business since 1989 as a virtual agency serving clients in North America and Europe with a focus on delivering top quality work most efficiently. We were on what we used call the “Information Highway” well before most people had discovered the Internet. Thus, our 10 to 12 ... http://scapr.com/blog/how-green-can-a-pr-firm-be/ I heard an interesting description today for people who grew up in the digital era….” digital natives.” That makes me a “digital immigrant,” one who is still trying to learn the language, the culture, and new rules of engagement. I hope eventually to feel like I really belong and will ... http://scapr.com/blog/are-you-a-digital-native-or-digital-immigrant/ Today’s headlines are dominated by the ‘R’ word—recession. While pundits disagree about whether we’re already in a recession or on the verge, the time has never been better to recession-proof your brand and market share through more targeted and strategic promotion. In today’s economic environment, market research in the form of ... http://scapr.com/blog/recession-proof-your-business-through-pr/ The cost of video production has diminished as the availability and affordability of cameras has increased. When You Tube became a go-to place on the web, a new communications trend emerged. However, as was the case during the desktop publishing trend of the 1980s, everyone will try it, but only ... http://scapr.com/blog/try-video/ I usually look at the glass half full, but something about new media’s potential effect on American society leaves me feeling more empty. I find myself seeking out the NBC network news at 7 with Brian Williams, or the BBC or national public television …looking for that feeling of belonging that ... http://scapr.com/blog/new-media-downside/