http://scapr.com/blog Weblog tagline Thu, 22 May 2008 22:50:37 +0000 http://backend.userland.com/rss092 en I heard an interesting description today for people who grew up in the digital era...."digital natives." That makes me a "digital immigrant," one who is still trying to learn the language, the culture, and new rules of engagement. I hope eventually to feel like I really belong and will ... http://scapr.com/blog/are-you-a-digital-native-or-digital-immigrant/ Today’s headlines are dominated by the 'R' word—recession. While pundits disagree about whether we're already in a recession or on the verge, the time has never been better to recession-proof your brand and market share through more targeted and strategic promotion. In today’s economic environment, market research in the ... http://scapr.com/blog/recession-proof-your-business-through-pr/ The cost of video production has diminished as the availability and affordability of cameras has increased. When You Tube became a go-to place on the web, a new communications trend emerged. However, as was the case during the desktop publishing trend of the 1980s, everyone will try it, but ... http://scapr.com/blog/try-video/ I usually look at the glass half full, but something about new media’s potential effect on American society leaves me feeling more empty. I find myself seeking out the NBC network news at 7 with Brian Williams, or the BBC or national public television …looking for that feeling of belonging that ... http://scapr.com/blog/new-media-downside/ Growing up I had the pleasure of dining with a successful advertising executive almost every evening.  He entertained our family with his original jokes. What he really wanted to do was write jokes for comedians. And, he was good.  That same creative spirit enabled my dad to succeed during more ... http://scapr.com/blog/5-time-tested-advertising-tips-for-success/