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	<title>Susan Carol Public Relations PR Buzz</title>
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		<title>Proofreading Tips</title>
		<link>http://scapr.com/blog/proofreading-tips-3/</link>
		<comments>http://scapr.com/blog/proofreading-tips-3/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:00:23 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[business writing mistakes]]></category>
		<category><![CDATA[editor notes]]></category>
		<category><![CDATA[errors in copywriting]]></category>
		<category><![CDATA[proof reading advice]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[writing techniques]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=305</guid>
		<description><![CDATA[Proofreading Tips:  Hank Wieland In addition to proofing all drafts at least twice &#8212; once on paper and once on screen &#8212; try to allow several hours and preferably overnight between readings if production schedule permits. The hiatus seems to &#8230; <a href="http://scapr.com/blog/proofreading-tips-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s More Important? Content or Platform</title>
		<link>http://scapr.com/blog/whats-more-important-content-or-platform/</link>
		<comments>http://scapr.com/blog/whats-more-important-content-or-platform/#comments</comments>
		<pubDate>Mon, 14 May 2012 00:30:08 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=319</guid>
		<description><![CDATA[When it comes to producing a website, Facebook page, brochure, newsletter or other marketing communications materials, the most important element is the content. That includes the writing, the photography and the headlines and taglines. Unfortunately, too many small companies skimp &#8230; <a href="http://scapr.com/blog/whats-more-important-content-or-platform/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Health Care PR: Respecting – But Not Overprotecting &#8212; Patient Privacy</title>
		<link>http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/</link>
		<comments>http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/#comments</comments>
		<pubDate>Thu, 10 May 2012 15:00:12 +0000</pubDate>
		<dc:creator>Carla Harrington</dc:creator>
				<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Patient Stories]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Health Care Stories Online]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=300</guid>
		<description><![CDATA[One of the greatest challenges in health care public relations is convincing our clients, the health care providers, to approach patients who might be willing to participate in news stories. Reporters want to personalize stories about diseases and new treatments &#8230; <a href="http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maximize Event Marketing Opportunities</title>
		<link>http://scapr.com/blog/event-marketing-opportunities/</link>
		<comments>http://scapr.com/blog/event-marketing-opportunities/#comments</comments>
		<pubDate>Mon, 07 May 2012 15:00:33 +0000</pubDate>
		<dc:creator>Hank Wieland</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=297</guid>
		<description><![CDATA[Turn one-time events into multifaceted marketing opportunities for promotion, information sharing and brand building. Whether the occasion is an open house, annual meeting, seasonal celebration or community fundraiser, you can maximize the impact with pre- and post-event publicity that goes &#8230; <a href="http://scapr.com/blog/event-marketing-opportunities/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Proofreading Tips</title>
		<link>http://scapr.com/blog/proofreading-tips-2/</link>
		<comments>http://scapr.com/blog/proofreading-tips-2/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 15:17:36 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[business writing mistakes]]></category>
		<category><![CDATA[errors in copywriting]]></category>
		<category><![CDATA[proof reading advice]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[writing techniques]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=289</guid>
		<description><![CDATA[Proofreading Tips by Hank Wieland Double-check any wording or punctuation that has been corrected or added to the initial draft; highlight these areas for copy editors and other colleagues who are reviewing before publication. Give extra thought to spelling of &#8230; <a href="http://scapr.com/blog/proofreading-tips-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product Journalism on the Rise</title>
		<link>http://scapr.com/blog/product-journalism-on-the-rise/</link>
		<comments>http://scapr.com/blog/product-journalism-on-the-rise/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 15:25:48 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Product Journalism]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=295</guid>
		<description><![CDATA[ZDNet published an interesting piece about the changing nature of product reporting and acceptance of public relations product releases as news, suggesting this is happening more readily these days. I do remember the days when pitching a product story was &#8230; <a href="http://scapr.com/blog/product-journalism-on-the-rise/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media, like it or not, it is Critical</title>
		<link>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/</link>
		<comments>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 12:38:25 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=273</guid>
		<description><![CDATA[Be the Thought Leader in Social Media Channels. Whether you like it or not, social media (SM) is critical to managing a corporate reputation and the value of SM is in its contribution to business intelligence (BI) and search engine &#8230; <a href="http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring PR Success Is Key to C-Suite Access And PR Agents Are Closer to Top Management</title>
		<link>http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/</link>
		<comments>http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 14:28:24 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Measurement]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Strategic PR Plan]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=282</guid>
		<description><![CDATA[PR agents traditionally measure success in the number of media clippings and quality of the mentions or references. The other traditional way is by repeating surveys to gauge influence gained. These are still viable measurement tactics. Today there is so &#8230; <a href="http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to the Beat of Your Drum</title>
		<link>http://scapr.com/blog/marketing-to-the-beat-of-your-drum/</link>
		<comments>http://scapr.com/blog/marketing-to-the-beat-of-your-drum/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 01:46:35 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=276</guid>
		<description><![CDATA[During a recent networking lunch with the Chamber of Commerce’s Next Generation of business leaders in my headquarters city of  Fredericksburg, Virginia, I was impressed with the presentation by Stephen Whitesides who built a global company from humble beginnings as a &#8230; <a href="http://scapr.com/blog/marketing-to-the-beat-of-your-drum/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of a Strategic PR Plan</title>
		<link>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/</link>
		<comments>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 12:59:32 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Strategic PR Plan]]></category>
		<category><![CDATA[Traditional Media Integrates Social Media]]></category>
		<category><![CDATA[Web Communications]]></category>
		<category><![CDATA[web site communications]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=267</guid>
		<description><![CDATA[I had the opportunity to present on public relations to the Fredericksburg, Virginia Chamber of Commerce Small Business Builder Group recently. Discussion was strongest on the topic of social media, but we focused on the importance of having a strategic &#8230; <a href="http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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