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	<title>Susan Carol Public Relations PR Buzz &#187; Public Relations</title>
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		<title>Health Care PR: Respecting – But Not Overprotecting &#8212; Patient Privacy</title>
		<link>http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/</link>
		<comments>http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/#comments</comments>
		<pubDate>Thu, 10 May 2012 15:00:12 +0000</pubDate>
		<dc:creator>Carla Harrington</dc:creator>
				<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Patient Stories]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Health Care Stories Online]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=300</guid>
		<description><![CDATA[One of the greatest challenges in health care public relations is convincing our clients, the health care providers, to approach patients who might be willing to participate in news stories. Reporters want to personalize stories about diseases and new treatments &#8230; <a href="http://scapr.com/blog/health-care-pr-respecting-but-not-overprotecting-patient-privacy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maximize Event Marketing Opportunities</title>
		<link>http://scapr.com/blog/event-marketing-opportunities/</link>
		<comments>http://scapr.com/blog/event-marketing-opportunities/#comments</comments>
		<pubDate>Mon, 07 May 2012 15:00:33 +0000</pubDate>
		<dc:creator>Hank Wieland</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=297</guid>
		<description><![CDATA[Turn one-time events into multifaceted marketing opportunities for promotion, information sharing and brand building. Whether the occasion is an open house, annual meeting, seasonal celebration or community fundraiser, you can maximize the impact with pre- and post-event publicity that goes &#8230; <a href="http://scapr.com/blog/event-marketing-opportunities/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Product Journalism on the Rise</title>
		<link>http://scapr.com/blog/product-journalism-on-the-rise/</link>
		<comments>http://scapr.com/blog/product-journalism-on-the-rise/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 15:25:48 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Product Journalism]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=295</guid>
		<description><![CDATA[ZDNet published an interesting piece about the changing nature of product reporting and acceptance of public relations product releases as news, suggesting this is happening more readily these days. I do remember the days when pitching a product story was &#8230; <a href="http://scapr.com/blog/product-journalism-on-the-rise/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media, like it or not, it is Critical</title>
		<link>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/</link>
		<comments>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 12:38:25 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=273</guid>
		<description><![CDATA[Be the Thought Leader in Social Media Channels. Whether you like it or not, social media (SM) is critical to managing a corporate reputation and the value of SM is in its contribution to business intelligence (BI) and search engine &#8230; <a href="http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Measuring PR Success Is Key to C-Suite Access And PR Agents Are Closer to Top Management</title>
		<link>http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/</link>
		<comments>http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 14:28:24 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Measurement]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Strategic PR Plan]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=282</guid>
		<description><![CDATA[PR agents traditionally measure success in the number of media clippings and quality of the mentions or references. The other traditional way is by repeating surveys to gauge influence gained. These are still viable measurement tactics. Today there is so &#8230; <a href="http://scapr.com/blog/measuring-pr-success-is-key-to-c-suite-access-and-pr-agents-are-closer-to-top-management/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing to the Beat of Your Drum</title>
		<link>http://scapr.com/blog/marketing-to-the-beat-of-your-drum/</link>
		<comments>http://scapr.com/blog/marketing-to-the-beat-of-your-drum/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 01:46:35 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=276</guid>
		<description><![CDATA[During a recent networking lunch with the Chamber of Commerce’s Next Generation of business leaders in my headquarters city of  Fredericksburg, Virginia, I was impressed with the presentation by Stephen Whitesides who built a global company from humble beginnings as a &#8230; <a href="http://scapr.com/blog/marketing-to-the-beat-of-your-drum/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of a Strategic PR Plan</title>
		<link>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/</link>
		<comments>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 12:59:32 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Strategic PR Plan]]></category>
		<category><![CDATA[Traditional Media Integrates Social Media]]></category>
		<category><![CDATA[Web Communications]]></category>
		<category><![CDATA[web site communications]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=267</guid>
		<description><![CDATA[I had the opportunity to present on public relations to the Fredericksburg, Virginia Chamber of Commerce Small Business Builder Group recently. Discussion was strongest on the topic of social media, but we focused on the importance of having a strategic &#8230; <a href="http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media for Business Branding</title>
		<link>http://scapr.com/blog/social-media-for-business-branding/</link>
		<comments>http://scapr.com/blog/social-media-for-business-branding/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 18:43:36 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=61</guid>
		<description><![CDATA[public relations should incorporate social media but keep conversation light <a href="http://scapr.com/blog/social-media-for-business-branding/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://scapr.com/blog/social-media-for-business-branding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thinking Like a PR Pro</title>
		<link>http://scapr.com/blog/thinking-like-a-pr-pro/</link>
		<comments>http://scapr.com/blog/thinking-like-a-pr-pro/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 23:29:32 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=50</guid>
		<description><![CDATA[How can a business owner think like a public relations (PR) professional? That was the question I agreed to address in a recent interview with a business reporter.  To answer the question one must first understand what PR is.  <a href="http://scapr.com/blog/thinking-like-a-pr-pro/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://scapr.com/blog/thinking-like-a-pr-pro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Name Your Web Site Well</title>
		<link>http://scapr.com/blog/name-your-web-site-well/</link>
		<comments>http://scapr.com/blog/name-your-web-site-well/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 16:49:42 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[web site communications]]></category>
		<category><![CDATA[web site names]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=32</guid>
		<description><![CDATA[Acronyms have their place… but not on the URL of your web address. Unless you’re 3M or IBM, companies that have spent decades branding an odd assortment of letters and numbers, your web address should avoid that kind of “alphabet &#8230; <a href="http://scapr.com/blog/name-your-web-site-well/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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