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	<title>Susan Carol Public Relations PR Buzz &#187; Business</title>
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		<title>Maximize Event Marketing Opportunities</title>
		<link>http://scapr.com/blog/event-marketing-opportunities/</link>
		<comments>http://scapr.com/blog/event-marketing-opportunities/#comments</comments>
		<pubDate>Mon, 07 May 2012 15:00:33 +0000</pubDate>
		<dc:creator>Hank Wieland</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=297</guid>
		<description><![CDATA[Turn one-time events into multifaceted marketing opportunities for promotion, information sharing and brand building. Whether the occasion is an open house, annual meeting, seasonal celebration or community fundraiser, you can maximize the impact with pre- and post-event publicity that goes &#8230; <a href="http://scapr.com/blog/event-marketing-opportunities/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media, like it or not, it is Critical</title>
		<link>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/</link>
		<comments>http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 12:38:25 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=273</guid>
		<description><![CDATA[Be the Thought Leader in Social Media Channels. Whether you like it or not, social media (SM) is critical to managing a corporate reputation and the value of SM is in its contribution to business intelligence (BI) and search engine &#8230; <a href="http://scapr.com/blog/social-media-like-it-or-not-it-is-critical/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing to the Beat of Your Drum</title>
		<link>http://scapr.com/blog/marketing-to-the-beat-of-your-drum/</link>
		<comments>http://scapr.com/blog/marketing-to-the-beat-of-your-drum/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 01:46:35 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=276</guid>
		<description><![CDATA[During a recent networking lunch with the Chamber of Commerce’s Next Generation of business leaders in my headquarters city of  Fredericksburg, Virginia, I was impressed with the presentation by Stephen Whitesides who built a global company from humble beginnings as a &#8230; <a href="http://scapr.com/blog/marketing-to-the-beat-of-your-drum/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Importance of a Strategic PR Plan</title>
		<link>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/</link>
		<comments>http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 12:59:32 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Strategic PR Plan]]></category>
		<category><![CDATA[Traditional Media Integrates Social Media]]></category>
		<category><![CDATA[Web Communications]]></category>
		<category><![CDATA[web site communications]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=267</guid>
		<description><![CDATA[I had the opportunity to present on public relations to the Fredericksburg, Virginia Chamber of Commerce Small Business Builder Group recently. Discussion was strongest on the topic of social media, but we focused on the importance of having a strategic &#8230; <a href="http://scapr.com/blog/the-importance-of-a-strategic-pr-plan/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Watch Out for Frequent Proofing Errors</title>
		<link>http://scapr.com/blog/watch-out-for-frequent-proofing-errors/</link>
		<comments>http://scapr.com/blog/watch-out-for-frequent-proofing-errors/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 22:55:19 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[business writing mistakes]]></category>
		<category><![CDATA[editor notes]]></category>
		<category><![CDATA[errors in copywriting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[proof reading advice]]></category>
		<category><![CDATA[proofing]]></category>
		<category><![CDATA[writing techniques]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=230</guid>
		<description><![CDATA[By Hank Wieland Give special proofing attention to heads and subheads, photo captions, artwork such as charts and graphs, and &#8220;call-out&#8221; quotes used in layout. Often this material is drafted after the article and does not get reviewed as thoroughly &#8230; <a href="http://scapr.com/blog/watch-out-for-frequent-proofing-errors/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Networks With Real Focus</title>
		<link>http://scapr.com/blog/social-media-networks-with-real-focus/</link>
		<comments>http://scapr.com/blog/social-media-networks-with-real-focus/#comments</comments>
		<pubDate>Sun, 13 Feb 2011 02:36:17 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=74</guid>
		<description><![CDATA[I decided to look beyond my usual social networking communities and found two very interesting to me&#8230;eons for &#8220;boomers&#8221; and Care2Make a Difference! for causes such as healthy and green living.  I am interested in learning more about how to &#8230; <a href="http://scapr.com/blog/social-media-networks-with-real-focus/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>5 Criteria for Managing a Virtual Firm</title>
		<link>http://scapr.com/blog/five-criteria-for-managing-a-virtual-firm/</link>
		<comments>http://scapr.com/blog/five-criteria-for-managing-a-virtual-firm/#comments</comments>
		<pubDate>Mon, 08 Oct 2007 16:16:47 +0000</pubDate>
		<dc:creator>Susan</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://scapr.com/blog/?p=3</guid>
		<description><![CDATA[Some 20 years ago when I launched Susan Carol Associates, a public relations firm, just outside of Washington, D.C., I felt that I had to hide, or at least down play, the fact that my company was virtual—without the bricks &#8230; <a href="http://scapr.com/blog/five-criteria-for-managing-a-virtual-firm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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